They miss the whole point, the fact is that they are PROMOTING blood
sports, making it "cool" for the public. The running of
the bulls is getting more and more popular within the Australians,
Americans and New Zealanders, so the "propaganda" is working.
This needs to stop, these tourists have know idea of what is really
happening behind the scenes! [...]
Sandra Wijnveldt, Creator of petition: "European Union
allows sadistic torturing of animals because it's tradition"
[...] I had a good laugh about the caretaker. Everyone who has attended
a Blood Fiesta / Bull run / Bullfight before and watched how the
bulls were loaded and unloaded could clearly observe the use of
electric shocking. I myself have a lot of them on tape. Loading
a bull is not easy. The are definitely scared and under stress.
Often they slip while being loaded/unloaded and hurt their feet.
Mechthild Mench, anti-corrida.de
of Bulls" for a promotion spot for Cadillacs new "Escalade"
you for contacting the Cadillac Customer Assistance Center. We appreciate
you sharing your comments and concerns with us regarding the Cadillac
Escalade advertisement featuring the "running of the bulls."
advertisement is a parody of a centuries old Spanish cultural event.
The "running of the bulls" has been a glorious tradition
that many advertisers have used in their own commercials and is
an important part of Spain's cultural fabric and identity.
appreciate your concern for the safety of the animals used during
the filming of this advertisement and wish to share the following
the shoot, at great expense to ensure the safety of the animals,
we only used three bulls to parody the famous "running of the
bulls." Through computer technology we will digitally multiply
the image of the three bulls to create the effect of many. The three
bulls ran for only one village block (approx. 25 yards) and were
on the set for approximately 2 hours. The bulls were motivated by
the scent of oxen that were run on the street before them and at
no time where the oxen in danger. No oxen were hurt while on the
shoot day was cancelled due to rain, as there was a concern regarding
the slippery surface. We wanted to avoid injuries to any of the
three bulls. Also a veterinarian was on location for the protection
of the bulls and the streets were secured and blocked off during
the "running of the bulls" portion of the shoot. The three
bulls where filmed on a separate day from the people and the cars
and at no time were the talents and the bulls, talents and cars,
or bulls and cars filmed together.
were no accidents or injuries to the animals during or after the
shoot (they returned safely to their home in Guadalajara). The three
bulls were transported and held in purpose built holding areas which
had water and food holders installed so that at no time were they
without feed. They also traveled with the same caretakers who look
after them on the farm.
other commercial advertisers, our shoot does not end with the corralling
of the bulls in a Plaza de Toros (bull fighting stadium). This commercial
does not endorse or depict a bullfight.
apologize if our ad missed the mark with you. We do a number of
different advertising themes because one ad cannot effectively encompass
our entire customer base. It is never our intention to offend any
of our current or potential customers and if we have done so in
your case, please accept our apologies. We do appreciate your feedback
and will forward your comments to our Marketing and Advertising
Departments for their review and consideration in the planning of
you should need to contact us in the future, please e-mail us again
or call our Cadillac Customer Assistance Center at 1-800-458-8006.
Customer Relationship Managers are available 24 hours a day, 7 days
you for your interest in Cadillac!
Cadillac Customer Assistance Center"
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